"WHY FASHION ONLY FOR RICH PEOPLE"

YOUR REJECTIONS ARE OUR REVOLUTIONS, SAY’S SOLECRAFT

There may be a thousand things poverty has made people suffer of, but there is always a bag full of solutions that is worth millions of cherishments. We often wait for ponds to fill before valuing the drops of water it may need. So here we are, with our noble and breathtaking venture ‘SOLECRAFT’, where we up-cycle and reuse discarded denims to reproduce eco-friendly school kits and comfortable footwear for our national family in need.

We as a Social Enterprise that collects discarded denims, enlightening them with a new life for the sake of connecting to some beautiful souls making them happy. We all know, no matter how far technology has led us to, how progressed few of us would have held to; but there are still allot of children who even lack the privilege to wear protection for their feet while they walk around from home to school and back, working and studying hard, barefoot. There are children who somehow manage to convince the power of education leading to study, but they sacrifice the need of the books, that is to have a shelter too.

We may not be able to reach out to every want of a person, but we as a team are trying to focus on the basic needs of our families’ future. Solecraft is a Social Enterprise with an expedition, questing your support for the necessitous section of the society. To content those children with the basic everyday objects/products, needed in school which they aren’t capable of buying themselves. Our innovative ideas are being put into Solecraft to explore the limits of up-cycling denims. An estimated 300 million children around the world don’t have shoes to wear and they are prone to suffer from soil-transmitted diseases and parasites. Hence, we decided to dedicate our devotion, creativity and hard work for the upliftment of people who really are in need, by taking a step ahead for the sake of their betterment.

Therefore, we may not be able to serve them all though, but we assure to serve them all that we offer with all our love, respect and honesty. This startup is just a room of happiness for some now, but our plan is to scatter smiles on the faces of the future of our national family. We took our step, no matter small or big, make sure you take your step too; because at the end it is not the pond that gets filled for all, but the drops of rain that unite together giving it its worth. Our plan is not to deliver the want but to provide with the needs.

"To be able to give is always better than just to be"

  • Your support can help and lead those impoverished children find their textbook a bag, their writing wand a case cover, and the stone-broke-feet a sole saver.
  • Solecraft is a textile Up-cycling Enterprise that specialises in the re-formation of discarded garments. The organisation closely works with people from grassroots to fashion industries, to produce innovative products and accessories across multiple ranges.

Story

It was in Jodhpur: the Blue City of Rajasthan, that SoleCraft began its journey in 2019 when The founders: Ms. Mrinalini Rajpurohit, Mr Atul Mehta pledged to release a socio-economic and environmental change in the society.

To bring about this change, SoleCraft employs innovative techniques to up-cycle discarded denim and craft simple yet powerful tools to empower underprivileged school students.

This innovative and revolutionary concept addresses two seemingly disconnected challenges: environmental pollution.

It is notable that fashion Industries is the 2nd most Pollution emitting industry in the world. As per some trusted websites, each year, about 5 trillion litres of water is used to dye fabrics with every single jeans consuming up to 7,000 litres of this water alone!

Unfortunately, most of these jeans are discarded within their 2nd year of use and then take months to decompose in landfills while releasing harmful greenhouse gases such as Methane.

On an entirely different end of the spectrum, is the challenge of child education. While numerous efforts have resulted in great achievements towards this cause, a great majority of underprivileged students lack the basic resources to facilitate learning. These resources include amenities such as backpacks and footwear that almost all of these children are unable to afford.

Through it’s an innovative up-cycling model; it addresses these challenges by a single simple and effective solution.

It creates a motivating and facilitating environment for discarded denim donations and up-cycles the fabrics to beautifully crafted utility backpacks, pencil case and footwear which are then distributed to underprivileged school students across India, thereby creating a conducive and supportive environment for learning across the nation.

With hundreds of these articles already delivered and millions more on their way, SoleCraft is hoping to serve across the globe in order to provide more robust amenities to students to facilitate and revolutionize learning as no one has ever done before.

The Process

Denim is probably anyone’s all time favourite. And even if it is not the case, we all at least have a pair of denim jeans in our wardrobes. But it is surprising to see how less we know about this (arguably) most popular piece of modern fashion.

The making of denim

  • Your favourite denim begins its journey as raw cotton. But do you know that 25% of the world’s pesticides are used only for cotton? According to the World Wildlife Foundation, it takes more than 20,000 litres of water to produce just 1 kg of cotton! This estimate is even higher according to some credible websites particular to India.
    All of this and much more results in severe environmental damage to the flora and fauna surrounding cotton farm and create a hazardous working environment for the farmers.
  • Next, this raw cotton goes in for processing so that it can be transformed into denim. This stage includes weaving, dyeing, bleaching and softening and tailoring.
    In small scale weaving mills and dyeing plants, spread across under developing and developed countries, treatments of the raw cotton leave a tremendous carbon footprint and a massive total water requirement of 10,000 litres per pair additionally!
    The indigo fabric dye that is used for dyeing denim fabric is a toxic chemical which adversely affects the health of the denim factory workers.
    Furthermore, the controversial techniques of “sandblasting” and “stone washing” denim jeans to get that rugged look is the cause of chronic respiratory diseases not only among the denim factory workers who perform their tasks in a sub-par working environment but among the nearby residing/working population as well.
    The finished denim is then transported to thousands of miles to the retail store, contributing significantly to the global carbon footprint. According to some estimates, this distance is about 10,000 km by ships and about 4,000 km by trucks!
  • On your favourite retail store, the ever-increasing affordability of your denim is the result of years of stagnant or even decreasing, sub-standard wages for the denim factory workers discharging their duties in a sub-par working environment with many of them being child labourers.

But what happens in the end?

Unfortunately, most of these jeans and other denim fabrics are discarded within their 2nd year of use and then take many months to decompose in landfills while releasing harmful greenhouse gases such as Methane (add gases) which only adds into the already overarching levels of pollution and makes the matters worse.

It adversely affects the land and the surrounding flora and fauna while the leachate (the liquid waste produced by decomposing material in landfills) poses grave risks of ground and groundwater pollution in the case of a leakage.

But, isn’t it so that, in the words of the great English playwright William Shakespeare, “All’s Well That Ends Well”?

So the right question to ask here is "Can we do anything about it?"

We, at Solecraft, think the answer is a resounding Yes!

"But don’t worry; we are not going to ask you to stop wearing denim at all. Instead, we are requesting you to donate your old denim (apparels whether jeans, jackets, etc.) to us when you stop wearing them."

What’s the point?

When you stop using a pair of jeans, you can take a step forward by helping at least a single child amongst millions of children who suffer from the lack of basic amenities for schooling.

From backpacks, to pencil cases, and even the most basic footwear; everything is a luxury for the underprivileged children.

You can donate your old denim to us and help us in our endeavour of upcycling them into school kits for these underprivileged children.

We believe that this innovative approach is the way to end two of the world’s most pressing concerns: environment and education.

We are crafting for souls, are you donating for them?